'ARE WE CULTURALLY SENSITIVE?'
This is a common questions when it comes to anything that affiliates to our grand culture - the unique identity of Bhutan. The unique culture and tradition is one of the many key factors Bhutan has been enjoying the fame of a Heaven epitome. And this trend will take Bhutan to eons of time bound.
What Bhutan didn't do, to keep this trend alive among our generations? And the effect has a long lasting impression in our mentality. Yes, each of us has a sacred duty as brand ambassadors to enhance and uphold this identity with pride.
But recently when BICMA disapproved the screening of the recent intentional HIT film by H.H Dzongsar Jamyang Khyentse Rinpochhoe, Hema Hema: Sing Me Song While I Wait, produced by Pawo Chonyning Dorji, it created public outcry. Almost everyone is talking about Why! And the social media, the most active media in Bhutan is full of this question.
BICMA disapproved the screening of the film because it contains culturally inappropriate content. But I believe that the maker of the film, being no ordinary person would not have simply invested so much that it becomes inappropriate JUST for the Bhutanese people to watch it, when the world celebrates it as a MODEL.
And as everyone has the trust in the film, I as a commoner have much confidence that the film has a lot of messages for us all - message from the great Mind.
Considering all these, the doubt comes in our mind instantly, 'Are we ignoring the greater cause just because it has a small loop? Or as most have pointed out, it is time we sit and talk about the very guidelines to review the film.
This disapproval has further added flavour to the curiosity of the already curious people to watch the film. The film now seems more ambiguous to the public with the only authority reviewing the film disproving it for screening.
And the degree of public curiosity is increasing which and I believe people needs to be clarified.